Lunch Served with a Side of Straight Talk
NATM Trailer Expo Lunch & Learn Provides One-of-a-Kind Honest Conversation
Grab your lunch and settle in for one of the most anticipated sessions of the National Association of Trailer Manufacturers (NATM) Trailer Expo. “Beyond the Sale” isn’t your typical panel—it’s a raw, real conversation that gets to the heart of what makes (or breaks) the manufacturer-dealer relationship.
You’ll hear from both sides of the partnership:
Manufacturers: Johnathan Bradley (Liberty Trailers) & Jacob Crabb (Diamond C Trailers)
Dealers: Ronnie Enns (Happy Trailers) & Shane Ehrsam (North Texas Trailers)
Moderator: Alex Stowe (NATM Executive Director)
Behind every successful dealership is a strong, well-managed relationship with its manufacturer—but what does that really look like?
In this session, dealers will hear unfiltered insights from manufacturers and industry pros about what’s truly expected from their partners, what support dealers should demand, and how to navigate tension when the relationship is at risk. From volume targets and incentives to territory protection and repairing trust, this panel delivers candid conversation and actionable advice to strengthen your most important business relationships.
The “Beyond the Sale: Mastering the Manufacturer-Dealer Relationship” panel is a Lunch & Learn event and will be held 12:30 p.m. – 1:30 p.m. on Tuesday, September 16. View the full Trailer Expo agenda here.
